I'M A WRITER + RECOVERING PUBLICIST
based somewhere in florida
a mind for strategy. a NOSE FOR NEWS.
a little about me...
With a foundation in journalism (UF J-school survivor 🙋🏾♀️), many head-spinning years in PR agencies, and certification from Pratt in User Experience, I bring a decade of top-to-bottom communications experience to my storytelling approach.
During the pandemic, I decided to take my PR experience and turn it on its head. Now, I'm playing on the other side of the media field, in the wonderful world of freelance. I specialize in service journalism that focuses on travel, weddings, beauty, and Black culture, and I help brands build info-rich, inspiring messaging that resonates with their audience to inform and inspire.
On a personal note, I spend a lot of time cuddling my dog Banksy, drinking too much coffee, indulging in true crime stories, or self-soothing by creating spreadsheets of whatever I deem unorganized in my life (claaassic Virgo, am I right?).
So, what’s your story?
look what i can do!
it's not about where you've been
but it kinda is...
2019 - PRESENT
This past year, I've decided to take my PR experience and turn it on its head. Now, I'm playing on the other side of the media field, in the wonderful world of freelance. I specialize in service journalism that covers travel, F&B, and weddings and I help brands build messaging that resonates with their audience.
2019 - 2020
PARASOL MARKETING GROUP
I led a small team of PR pros and marketing mavens in NYC working on some of the most luxurious hospitality brands in the world such as One&Only Resorts, Baglioni Hotels, and Baha Mar. We specialized in high-level national media and major brand partnerships.
2017 - 2019
BREAD & BUTTER PR
I opened and ran B&B's first Miami office, brought in new biz that included some of Miami's most popular restaurants including KYU, La Petite Maison and Estiatorio Milos.
2013 - 2017
This is where I cut my teeth in PR. I started from an intern and worked my way up to an account supervisor working on a little bit of everything along the way. I did PR for fashion brands (Adolfo Dominguez, Miami Fashion Week), design studios (Boffi), events (Style Saves, Storybooked by Marriott), hotels (W South Beach), restaurants (Zuma Miami) and CPG (Cervezas Alhambra).
TOWN & COUNTRY MAGAZINE
Fashion & Editorial Intern
Photoshoot assister, closet organizer, sample runner, fact-checker
...and occasional coffee fetcher.
2012 - 2013
ORANGE & BLUE MAGAZINE
Assistant Art Director
I weighed in on creative direction, oversaw photoshoots, reviewed photography and overall page layouts along with my co-art director counterpart.
LET'S TELL A STORY
Hit me up!