I'M
Raven.
former editor. reformed publicist.
based in nyc
a mind for strategy. a NOSE FOR NEWS.
a little about me...
With a foundation in journalism (UF J-school survivor 🙋🏾♀️), many head-spinning years in PR agencies, and certification from Pratt in User Experience, I bring a decade of top-to-bottom communications experience to my storytelling approach.
During the pandemic, I decided to take my PR experience and turn it on its head. I started playing on the other side of the media field, in the wonderful world of freelance and then on-staff as an editor at Domino. I specialized in service journalism focused on hotels, design, F&B, and Black culture, and I consulted brands on building info-rich, inspiring messaging that resonates with their audience to inform and inspire.
After spending a few years in the newsroom and on the receiving end of endless PR pitches, I learned A LOT about what really sticks and what doesn't. In 2024, I decided to take my refreshed perspective back to PR on a mission to bridge the gap between the publicists, the clients, and the media. A reformed publicist, if you will.
On a personal note, I spend a lot of time cuddling my dog Banksy, drinking too much coffee, indulging in true crime stories, or self-soothing by creating spreadsheets of whatever I deem unorganized in my life (claaassic Virgo, am I right?).
So, what’s your story?
xo,
Raven
95%
look what i can do!
my work
95%
Experience
it's not about where you've been
but it kinda is...
2024 - PRESENT
NEW GIG LOADING...
2019 - 2024
FREELANCE WRITER, EDITOR, + PR CONSULTANT
I took my PR experience and turned it on its head and started playing on the other side of the media field, in the wonderful world of freelance and then on-staff. And then, I started consulting PR agencies and small brands on how to actually land stories with editors based on everything I learned on the inside.
2019 - 2020
PARASOL MARKETING GROUP
Account Director
I led a small team of PR pros and marketing mavens in NYC working on some of the most luxurious hospitality brands in the world such as One&Only Resorts, Baglioni Hotels, and Baha Mar. We specialized in high-level national media and major brand partnerships.
2017 - 2019
BREAD & BUTTER PR
Account Supervisor
I opened and ran B&B's first Miami office, brought in new biz that included some of Miami's most popular restaurants including KYU, La Petite Maison and Estiatorio Milos.
2013 - 2017
QUINN PR
Account Manager
This is where I cut my teeth in PR. I started from an intern and worked my way up to an account supervisor working on a little bit of everything along the way. I did PR for fashion brands (Adolfo Dominguez, Miami Fashion Week), design studios (Boffi), events (Style Saves, Storybooked by Marriott), hotels (W South Beach), restaurants (Zuma Miami) and CPG (Cervezas Alhambra).
LET'S TELL A STORY
Hit me up!
.