I'M A WRITER + BRAND STORYTELLER
based in NYC
a mind for strategy. a NOSE FOR NEWS.
a little about me...
My first story was published when I was seven years old.
I use “published” generously to describe the newspaper I produced on my mom’s electronic typewriter. Always a multi-faceted writer, I was covering everything from the weather to the crime beat (the Teddy Bear Killer was quite the menace). I’ve been writing for as long as I can remember, and though I got derailed working on the dark side of PR, 2020 gave me a chance to return to my true love and take a more polished approach to my journalistic endeavors. I've also (kind of) refined my beats to focus on travel, weddings, beauty, and Black culture.
With a foundation in journalism (UF J-school survivor 🙋🏾♀️), many head-spinning years in PR agencies, and certification from Pratt in User Experience, I bring a decade of top-to-bottom communications experience to my storytelling approach. I’m passionate about applying my background in strategic campaign development, creative ideation, and content creation to produce authentic storytelling that informs and inspires.
On a personal note, I spend a lot of time cuddling my dog Banksy, drinking too much coffee, indulging in true crime stories, or self-soothing by creating spreadsheets of whatever I deem unorganized in my life (claaassic Virgo, am I right?).
So, what’s your story?
look what i can do!
give 'em something to talk about
"Raven is what I call my ‘creative godmother.’
Beyond being professional, courteous and media savvy, Raven is goal-driven and understands what it takes to make it past the finish line. She is an extremely talented powerhouse and I am a better professional today because of her – her passion and expertise are truly invaluable."
— Marissa c.
Multicultural Communications Consultant | Miami, Fl.
it's not about where you've been
but it kinda is...
2019 - PRESENT
This past year, I've decided to take my PR experience and turn it on its head. Now, I'm playing on the other side of the media field, in the wonderful world of freelance. I specialize in service journalism that covers travel, F&B, and weddings and I help brands build messaging that resonates with their audience.
2019 - 2020
PARASOL MARKETING GROUP
I led a small team of PR pros and marketing mavens in NYC working on some of the most luxurious hospitality brands in the world such as One&Only Resorts, Baglioni Hotels, and Baha Mar. We specialized in high-level national media and major brand partnerships.
2017 - 2019
BREAD & BUTTER PR
I opened and ran B&B's first Miami office, brought in new biz that included some of Miami's most popular restaurants including KYU, La Petite Maison and Estiatorio Milos.
2013 - 2017
This is where I cut my teeth in PR. I started from an intern and worked my way up to an account supervisor working on a little bit of everything along the way. I did PR for fashion brands (Adolfo Dominguez, Miami Fashion Week), design studios (Boffi), events (Style Saves, Storybooked by Marriott), hotels (W South Beach), restaurants (Zuma Miami) and CPG (Cervezas Alhambra).
TOWN & COUNTRY MAGAZINE
Fashion & Editorial Intern
Photoshoot assister, closet organizer, sample runner, fact-checker
...and occasional coffee fetcher.
2012 - 2013
ORANGE & BLUE MAGAZINE
Assistant Art Director
I weighed in on creative direction, oversaw photoshoots, reviewed photography and overall page layouts along with my co-art director counterpart.
LET'S TELL A STORY
Hit me up!