I'M A BRAND BUILDER/DESIGNER/WRITER/MARKETER
a creative 'slashie' based in NYC
a mind for strategy. an eye for design.
a little about me...
I have a degree in journalism, eight years of experience in PR and a certification in UXUI design, so when I lost my job as a PR director in the travel industry during the pandemic I decided to sit back and think about what I really wanted to focus on… and tbh, I couldn’t decide what I love doing the most, so I decided to do it all! 🤷🏽♀️
From my background in PR, I innately understand the impact of branding, marketing and connecting with consumers. I’m passionate about translating my experiences in writing, PR, marketing and design into content creation, strategic campaign development, creative ideation and brand identity to realize authentic, problem-solving strategies and create visuals that both raise engagement and drive the bottom line for the brands that I work with.
I look at challenges from all angles and take a layered approach to brand amplification. I believe in the big picture and I believe it takes a holistic strategy to bring it to life. Overall, I pride myself on having a mind for strategy and an eye for design – that usually looks like a strong visual identity, a clever PR story and a splash of digital marketing.
I look forward to building with you!
look what i can do!
it's not about where you've been
but it kinda is...
2019 - PRESENT
This past year, I've decided to take my PR skills on a more visual journey. Now, I like to call myself a multi-hyphenate creative practicing graphic design, branding, UX/UI design, and more, in the wonderful world of freelance.
2019 - 2020
PARASOL MARKETING GROUP
I led a small team of PR pros and marketing mavens in NYC working on some of the most luxurious hospitality brands in the world such as One&Only Resorts, Baglioni Hotels, and Baha Mar. We specialized in high-level national media and major brand partnerships.
2017 - 2019
BREAD & BUTTER PR
I opened and ran B&B's first Miami office, brought in new biz that included some of Miami's most popular restaurants including KYU, La Petite Maison and Estiatorio Milos.
2013 - 2017
This is where I cut my teeth in PR. I started from an intern and worked my way up to an account supervisor working on a little bit of everything along the way. I did PR for fashion brands (Adolfo Dominguez, Miami Fashion Week), design studios (Boffi), events (Style Saves, Storybooked by Marriott), hotels (W South Beach), restaurants (Zuma Miami) and CPG (Cervezas Alhambra).
TOWN & COUNTRY MAGAZINE
Fashion & Editorial Intern
Photoshoot assister, closet organizer, sample runner, fact-checker
...and occasional coffee fetcher.
2012 - 2013
ORANGE & BLUE MAGAZINE
Assistant Art Director
I weighed in on creative direction, oversaw photoshoots, reviewed photography and overall page layouts along with my co-art director counterpart.
LET'S WORK TOGETHER
Hit me up!